Ulrica Griffiths leads global agency network IPR Team

Ulrica Griffiths - Griffiths ConsultingUlrica Griffiths, founder of the Munich communications consultancy Griffiths Consulting, will lead the global agency network International Public Relations Team (IPR Team). IPR Team unites 22 independent PR agencies worldwide, who selected their new president at a conference in Turin, Italy on April 20th.

With the support of IPR Team, companies can conduct international PR campaigns, without having to find and brief suitable partners locally. “Agile and client-oriented PR experts with local roots prove to be the best choice not only for global organisations, but particularly for small and medium-sized businesses who want to become active in selected countries,” says Griffiths.

Under the new leadership, the IPR Team will keep expanding. This year, the network already added a partner in China, with offices in Beijing, Shanghai and Hongkong, as well as a partner agency in Singapore.

The network was founded in 2002 and consists of owner-managed PR and communications consultancies who want to provide companies with fast access to international markets. Through one access point at home they form a global, creative PR team for strategy development and implementation, which combines the benefits of local knowhow with the efficiency of global set-up.

Griffiths Consulting is an award-winning PR and Social Media agency in Munich. The agency has particularly broad experience with the family, kids and youth target group and works across industry sectors, for instance tourism, fashion, toys and hobbies The agency’s core competencies include strategic consulting, corporate and creative brand PR, social media as well as crisis PR in cases such as litigation or product recalls. It was founded in 2004 by Ulrica Griffiths, who previously ran Public and media relations for toymaker LEGO in Central Europe.



Text in: German


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