Vivid Sydney shines again with Griffiths Consulting

For the second time, the PR and Social Media agency Griffiths Consulting is responsible for the media relations in Germany surrounding Vivid Sydney – the amazing annual festival of creativity in Sydney. From May 25th until June 11th, up to 500,000 creative and culturally aware visitors will come to Sydney in order to see the city as a collage of light, music and ideas.

„We are proud to be demonstrating again our competence in reaching out to young adults with Vivid Sydney “, says agency founder Ulrica Griffiths. „This year, while still having a focus on tourists, we also want to make a stronger connection with our colleagues in the communication and creative industries, as Vivid Sydney is also a unique showcase for creative professionals from all over the world.”

The highlight of the festival has also been put into German hands: The prizewinning artist’s group URBANSCREEN from Bremen is showing a breath-taking light installation at the kick-off of the event, the “Lighting the Sails” – a virtual theatre on the sails of the Sydney opera house. The opening show on May 25th will give a foretaste of the 3D illumination by URBANSCREEN that will light the opera for 18 nights.

Vivid Sydney shows the city’s role as a hub of the creative industry:  Around 150,000 people are working in the creative industry in New South Wales,  82 per cent of them in Sydney. Vivid Sydney is the largest festival of its kind in the southern hemisphere and has been recently named one of the ten best festival ideas by the British newspaper The Guardian.

For the fourth time already, artists from all over the world will turn Sydney into a mind-blowing landscape of 5o light arts and numerous concerts, debates and workshops including on the opening night, the critically-acclaimed band Florence + The Machine from the UK will perform in the opera house.

The festival is being held by Events New South Wales on commission of the state government in New South Wales, Australia. IPR Team, a world-wide cooperation of owner-managed PR agencies, has been entrusted with the international PR for Vivid Sydney. The Social Media and PR Agency Griffiths Consulting is the exclusive partner in the IPR Team for Germany.

The IPR Team has 24 offices globally. While providing a quick access to international markets through one contact, the network provides its clients with a creative, global PR team whose members are continually exchanging Best Practice and work according to unified standards.

Griffiths Consulting is a PR and Social Media agency based in Munich specialising on brand communication. Strategic consulting, corporate and creative product PR, PR in the case of legal disputes as well as crisis communications are the core competencies of the agency. The industry focus is on family, youth, education and related technologies.

Text in: German


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