Cool new client for Griffiths Consulting

Beim Einsteigen ins Auto: Ein Sitzaufleger im BabysitzWe have a new client in the baby accessories industry: AeroSleep NV  is based in Ninove, Belgium, and makes air-permeable mattress covers for babys and adults, ensuring safe and hygienic sleep, and preventing excess perspiration.  Griffiths Consulting is supporting the establishment of a new line called AeroMoov in 2013 of seat-covers made of organic cotton for buggies and car seats.

Next to classic PR, web 2.0 is playing an important role. For this, the Munich PR agency relies on its unique contacts to the blogosphere, especially parenting blogs.

Very early on, Griffiths Consulting recognized the potential of bloggers for word-of-mouth marketing:  “Blogs are offering parents the chance to express themselves and in return, to get advice from other parents”, says Ulrica Griffiths, founder and managing director of Griffiths Consulting. Therefore, the agency is in close contact with parenting bloggers and involves them in the PR for Topics, which are relevant to families.

Griffiths Consulting is an award-winning PR and Social Media agency in Munich. The agency has particularly broad experience with the family, kids, and youth target group and works across industry sectors, for instance, baby products, tourism, fashion, toys, education, and hobbies The agency’s core competencies include strategic consulting, corporate and creative brand communications including advertising, social media as well as crisis PR in cases such as litigation or product recalls. It was founded in 2004 by Ulrica Griffiths, who previously ran Public and media relations for toymaker LEGO in Central Europe.

In the early 90s, AeroSleep developed innovative matress covers improving the safety of babies’ sleeping environment. Firstly, the layers are air- and moisture-permable and thus decrease the risk of suffocation and overheating. Moreover, the layers form a barrier against bacteria and allergens in the mattress. Especially in connection with preventing cot death, AeroSleep has done pioneering work and is constantly improving its products. Encouraged by the high demand, AeroSleep also developed mattresses for adults. The new AeroMoov line ensures that babies can enjoy the cool comfort of an air-permeable layer when travelling too.



Text in: German


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