E-sports and marketing – from a niche interest to the mainstream

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“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic at the “Kids.Teens&Marke” … [Read more...]

Tourism and social media: Best practice three times over

Influencer Marketing the Swiss way - our client Reka Ferien

At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin Freymiller shows how Lufthansa, TUI … [Read more...]

Family brands: What’s important in 2018?

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What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]

What retail marketers need to know about how German women shop online

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As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all private buying decisions and that 66 per … [Read more...]

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Best-case example of successful influencer marketing combined with classic marketing

A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what exactly does this concept mean? … [Read more...]

Back this weekend: face-painting with Boris

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“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris Entrup, Sarah Nowak – they were all … [Read more...]