Family brands: What’s important in 2018?

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What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]

What retail marketers need to know about how German women shop online

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As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all private buying decisions and that 66 per … [Read more...]

Back this weekend: face-painting with Boris

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“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris Entrup, Sarah Nowak – they were all … [Read more...]

How to use Snapchat for Marketing

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Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]

Handelsblatt for digital natives: Orange or Lemon?

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‘I'm almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica Griffiths write about what the German … [Read more...]

Aldi’s new kids brand: skimping on new ideas

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The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site launches on Monday, the 2nd of November. … [Read more...]

Kids marketing – Put the kids in charge!

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Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big Influencers”, which investigated … [Read more...]

Griffiths Consulting case study at youth marketing conference

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Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by iconkids & youth on June 26th at … [Read more...]

Who said Facebook? Teens spend online time on research, chats and videos

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German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for homework, chatting with friends and … [Read more...]

Kids often don’t recognize online advertising

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Half of children's 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly recognize them for what they are. This is … [Read more...]