Tourism and social media: Best practice three times over

Influencer Marketing the Swiss way - our client Reka Ferien

At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin Freymiller shows how Lufthansa, TUI … [Read more...]

Family brands: What’s important in 2018?

iconkids-waswird2018wichtig

What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]

What retail marketers need to know about how German women shop online

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As we all know, nowadays our shopping sprees increasingly take place online –comfortably from our sofa at home. Considering that women make 80 per cent of all private buying decisions and that 66 per … [Read more...]

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Best-case example of successful influencer marketing combined with classic marketing

A best practice example of successful influencer marketing combined with classic marketing: Everybody is talking about Influencer Marketing at the moment, but what exactly does this concept mean? … [Read more...]

How to use Snapchat for Marketing

Ghost Wall at the Snapchat HQ

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]

Tourism: where are the best examples of media relations via social media?

Klick zum Vergrößern

Since we organised the first mom & dad bloggers meet-up for Familotel, we have been particularly interested in Social Media in tourism. This is why we were curious when the Association of German … [Read more...]

Griffiths Consulting case study at youth marketing conference

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Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by iconkids & youth on June 26th at … [Read more...]

Who said Facebook? Teens spend online time on research, chats and videos

Cover of the youth survey

German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for homework, chatting with friends and … [Read more...]

Media and blogger relations for Kurio Tab children’s tablet

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KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes outreach to trade and general media, as … [Read more...]

Media relations via social media – much ado about nothing?

Beliebter als Social Media: Fototermin für Journalisten. Foto: Stephen Petrat

Media relations via social media? The hype is over before it had even reached many. According to a new survey published by the ECCO network, only one in ten journalists frequently uses Facebook and Co … [Read more...]