Family brands: What’s important in 2018?

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What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]

Why you should promote your nursery brand in Germany today

Stand: The Tiny Universe, Halle 11.3 @ maria@thetinyuniverse.se

In a few days, the international baby and children's outfitting industry will be meeting up in Cologne for the world's biggest trade fair, Kind + Jugend. During the run-up to the show, new figures are … [Read more...]

Tourism: where are the best examples of media relations via social media?

Klick zum Vergrößern

Since we organised the first mom & dad bloggers meet-up for Familotel, we have been particularly interested in Social Media in tourism. This is why we were curious when the Association of German … [Read more...]

Griffiths Consulting case study at youth marketing conference

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Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by iconkids & youth on June 26th at … [Read more...]

Media and blogger relations for Kurio Tab children’s tablet

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KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes outreach to trade and general media, as … [Read more...]

Media relations via social media – much ado about nothing?

Beliebter als Social Media: Fototermin für Journalisten. Foto: Stephen Petrat

Media relations via social media? The hype is over before it had even reached many. According to a new survey published by the ECCO network, only one in ten journalists frequently uses Facebook and Co … [Read more...]

PR in Germany: Invest now and benefit from consumer optimism

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This autumn, PR campaigns will find fertile grounds in Germany, because the Germans are ready to shop like they have not been for six years! According to the market researchers at the Gesellschaft für … [Read more...]

Cool new client for Griffiths Consulting

Beim Einsteigen ins Auto: Ein Sitzaufleger im Babysitz

We have a new client in the baby accessories industry: AeroSleep NV  is based in Ninove, Belgium, and makes air-permeable mattress covers for babys and adults, ensuring safe and hygienic … [Read more...]

Griffiths Consulting brightens up German kids’ bedrooms with lights from Pabobo

Griffiths Consulting, a Munich agency specialising on the target group families and youth, is from now on the German PR and Social Media consultancy of record for the Paris company Pabobo. The scope … [Read more...]