Family brands: What’s important in 2018?


What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]

Back this weekend: face-painting with Boris


“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris Entrup, Sarah Nowak – they were all … [Read more...]

How to use Snapchat for Marketing

Ghost Wall at the Snapchat HQ

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]

Aldi’s new kids brand: skimping on new ideas


The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site launches on Monday, the 2nd of November. … [Read more...]

Kids marketing – Put the kids in charge!

Superhero child

Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big Influencers”, which investigated … [Read more...]

Kids often don’t recognize online advertising


Half of children's 100 top favorite sites contain advertising or promotional messages. But only 18 percent of children aged six to eleven years can clearly recognize them for what they are. This is … [Read more...]

One license does not fit all children – National differences determine the license market

Geschäftsführer von iconkids & youth, dem größten deutschen Spezialinstitut für Kinder- und Jugendforschung

In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by the latest wave of the Kids License … [Read more...]

Survey shows: advertising to families needs specialised agencies

Lifestylebild aus der Spielwarenindustrie: Eine Familie spielt Triominos von Goliath

Many industries are struggling to find a suitable approach to the family target goup. The advertising trade journal Horizont commissioned a survey which found out that families hardly see themselves … [Read more...]

More German newspapers offer content for children

BDZV-Studie Kindercontent

Newspapers in Germany have grown their editorial offering for children considerably. 77 per cent have a page for children. One third publishes news for children. 19 per cent even have a dedicated … [Read more...]

Family marketing: Toy shopping on the go

Ausschnitt aus dem Duo Schreib + Spiel Poster

This is a family marketing idea that we like: In order to minimize the stress of consumers during the festive season, Duo schreib & spiel, an association of specialised retailers,  presents a new … [Read more...]