Tourism and social media: Best practice three times over

Influencer Marketing the Swiss way - our client Reka Ferien

At the world’s largest tourism show, the International Tourismus Börse (ITB) in Berlin, Social Media in Tourism will be one of the hot topics. Our colleague Katrin Freymiller shows how Lufthansa, TUI … [Read more...]

Family brands: What’s important in 2018?

iconkids-waswird2018wichtig

What's new for family brands in 2018? Every year we take up the offer from the iconkids & youth, market researchers specialising in children and parents, to present ourselves as a communications … [Read more...]

Why you should promote your nursery brand in Germany today

Stand: The Tiny Universe, Halle 11.3 @ maria@thetinyuniverse.se

In a few days, the international baby and children's outfitting industry will be meeting up in Cologne for the world's biggest trade fair, Kind + Jugend. During the run-up to the show, new figures are … [Read more...]

Kids marketing – Put the kids in charge!

Superhero child

Who has the say when it comes to the family shopping? The kids, of course! This was the result of a study led by Viacom Media International Networks, “Little Big Influencers”, which investigated … [Read more...]

Griffiths Consulting case study at youth marketing conference

freiheiz

Griffiths Consulting exhibited a case study (see below for download) at the largest conference on the topic of children’s and youth marketing, organized by iconkids & youth on June 26th at … [Read more...]

Who said Facebook? Teens spend online time on research, chats and videos

Cover of the youth survey

German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for homework, chatting with friends and … [Read more...]

Media and blogger relations for Kurio Tab children’s tablet

junge-fussball-lowres

KD Germany appoints Griffiths Consulting to handle its PR activities in support of the Kurio Tab children’s tablet in Germany and Austria. The campaign includes outreach to trade and general media, as … [Read more...]

Media relations via social media – much ado about nothing?

Beliebter als Social Media: Fototermin für Journalisten. Foto: Stephen Petrat

Media relations via social media? The hype is over before it had even reached many. According to a new survey published by the ECCO network, only one in ten journalists frequently uses Facebook and Co … [Read more...]

Survey shows: advertising to families needs specialised agencies

Lifestylebild aus der Spielwarenindustrie: Eine Familie spielt Triominos von Goliath

Many industries are struggling to find a suitable approach to the family target goup. The advertising trade journal Horizont commissioned a survey which found out that families hardly see themselves … [Read more...]

German food industry struggles with PR crisis

Demonstration vor den Toren von Capri-Sonne

Horse meat, scraps of metal in pizzas, and the scandal about eggs from battery hens in ready-to-eat meals - the list of current food scandals is long.  And shoppers are less likely to just shrug them … [Read more...]