Why you should promote your nursery brand in Germany today

Stand: The Tiny Universe, Halle 11.3 @ maria@thetinyuniverse.se

In a few days, the international baby and children's outfitting industry will be meeting up in Cologne for the world's biggest trade fair, Kind + Jugend. During the run-up to the show, new figures are … [Read more...]

How to use Snapchat for Marketing

Ghost Wall at the Snapchat HQ

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]

One license does not fit all children – National differences determine the license market

Geschäftsführer von iconkids & youth, dem größten deutschen Spezialinstitut für Kinder- und Jugendforschung

In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by the latest wave of the Kids License … [Read more...]

PR in Germany: Invest now and benefit from consumer optimism


This autumn, PR campaigns will find fertile grounds in Germany, because the Germans are ready to shop like they have not been for six years! According to the market researchers at the Gesellschaft für … [Read more...]

Family marketing: Toy shopping on the go

Ausschnitt aus dem Duo Schreib + Spiel Poster

This is a family marketing idea that we like: In order to minimize the stress of consumers during the festive season, Duo schreib & spiel, an association of specialised retailers,  presents a new … [Read more...]