E-sports and marketing – from a niche interest to the mainstream

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“E-sports” is currently a marketing buzzword – but what exactly does it mean? Martina Ganzbuhl, one of our PR consultants, learned more about this trending topic at the “Kids.Teens&Marke” … [Read more...]

Back this weekend: face-painting with Boris

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“Samiiii, can I take a selfie with you?” cried a thousand teenage voices. Social media stars like Sami Slimani, Steffi Giesinger, Ischtar Isik, Shanti Tan, Boris Entrup, Sarah Nowak – they were all … [Read more...]

How to use Snapchat for Marketing

Ghost Wall at the Snapchat HQ

Somewhere between an instant messenger and a social network, Snapchat constantly brings new features to the media industry. The numbers speak for themselves – Daily 100 million users from all over the … [Read more...]

Handelsblatt for digital natives: Orange or Lemon?

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‘I'm almost 18 and have no idea about taxes, rent, or insurance. But I can write a poem analysis.’ Complained one student via Twitter. Sabrina Rospert and Ulrica Griffiths write about what the German … [Read more...]

Aldi’s new kids brand: skimping on new ideas

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The discount store Aldi Süd is looking to catch the youngest customers: With Aldilino, the group is launching its own brand specifically for children. The site launches on Monday, the 2nd of November. … [Read more...]

Who said Facebook? Teens spend online time on research, chats and videos

Cover of the youth survey

German adolescents between twelve and 17 years are digitally very well equipped. They mostly own several online enabled devices and use them most frequently for homework, chatting with friends and … [Read more...]

One license does not fit all children – National differences determine the license market

Geschäftsführer von iconkids & youth, dem größten deutschen Spezialinstitut für Kinder- und Jugendforschung

In the European kids market it is very rare that licenses are equally strong in different countries and address all target groups the same way. This is proven by the latest wave of the Kids License … [Read more...]

German food industry struggles with PR crisis

Demonstration vor den Toren von Capri-Sonne

Horse meat, scraps of metal in pizzas, and the scandal about eggs from battery hens in ready-to-eat meals - the list of current food scandals is long.  And shoppers are less likely to just shrug them … [Read more...]

More German newspapers offer content for children

BDZV-Studie Kindercontent

Newspapers in Germany have grown their editorial offering for children considerably. 77 per cent have a page for children. One third publishes news for children. 19 per cent even have a dedicated … [Read more...]

Germany: Adidas opens own brand stores for teenagers

During the coming nine months Adidas will be opening own stores in Germany for its young fashion brand Adidas Neo. The trendy brand’s target group is girls aged between twelve and sixteen … [Read more...]